For a limited time, Indy Associates is offering our clients a free Index Tools web metrics account.

IndexTools provides businesses with accurate, insightful and timely intelligence about their effectiveness of their online performance, thereby helping them to increase sales, maximize the return on online marketing spending and retain customers and partners providing them a higher level of service. Index Tools delivers:

• Accurate, actionable information about your website's visitors.
• Advanced custom reporting including conversions and repeat visitors.
• No Load - for high traffic sites there's no load on the server 

Indy Associates is an Index Tools Qualified Agency - that means you can count on us to get your metrics implementation right the first time.

Pricing

For a limited time, as an Index Tools Authorized Partner, Indy Associates can offer you a free Yahoo Index Tools account.  The only cost is the labor required to install it on your site.

How to Get Index Tools

Index Tools works with all websites.  Time required to implement Index Tools varies by the number of pages (or dynamic templates) and conversion points your website has.  To request a quote for installing Index Tools on your website, complete the following:

Features

IndexTools is a comprehensive website reporting system that provides real-time insight into visitor behavior, and helps marketers and site managers increase sales, reduce marketing costs and encourage visitor retention. Executive Dashboards Feature Provide quickly comprehensible snapshot of key performance metrics, enabling you to set goals, track progress and identify danger points. Benefit Acquire control of key business data, allowing you to easily create and customize your dashboard pages according to need. Path Explorer Feature Determine your most profitable web links and navigation paths, and identify usability bottlenecks that result in site-abandonment. Optimize your layout and the placement of your call-to-action to increase traffic flow. Benefit Analyze the relative popularity of your links and obtain real-time click performance data superimposed on your web pages. Track complex dynamic websites applications, which includes DHTML, flash, redirects, image maps, forms, etc. and have results displayed in an easy-to-use user interface. Custom reporting Add or subtract metrics within a given report using the Custom Report Wizard. If you like the result, you can bookmark that report for future use. Custom Fields Expand the reporting capabilities of the IndexTools system by adding your specific reporting categories to the pre-defined structures already available and receiving reports broken down by your categories. Benefit Customize our reports to your business's unique requirements. Get exactly the metrics you need, when and where you need them. For example, with Custom Fields, you can mirror your online catalogue structure in your analytics reporting and record different price ranges and brands for your shopping site, or you can record additional information specific to your business' booking engine, e.g., travel destination, length of stay, day of the week, membership type, ticket type (economy or business class) etc. for a travel site. Marketing Workflow Management Feature Monitor events, e.g., website changes, public holidays, system outages, that affect your website, and get a comprehensive analysis of their effects on your website's statistics. Stay in control of your website's performance by setting up customized email alerts for you and your colleagues. Use color coding to visualize report results and to easily identify irregularities. Improve communication between you and your colleagues by sharing notes, document findings, and company procedures on Reports and Executive Dashboards. Benefit Acquire more control and a better understanding of your website's performance through easy to use management features that enhance your viewing and provide you with close monitoring and analysis. Advanced Live Cost Analysis Feature CPC Live Cost Analysis pulls together dynamic price information from the leading PPC search engines with the revenue earned on your website. Now IndexTools provides an additional level of reporting accuracy by consolidating the live data collected by the reporting system with data provided by the paid search engines (currently Google and Yahoo!). Benefit Measure the ROI of your paid search campaigns, keyword by keyword. Increase revenues without spending more. Resolves data inconsistency between Indextools data and Paid Search reports. Advanced Campaign Management Feature Track your marketing campaign results. Associate costs with campaigns - including CPC, CPM and CPA cost models. Define hierarchical categories to organize your report display. Benefit Measure the ROI of your marketing campaigns and optimize your marketing budget. Analyze your results across categories you define. Real-time Segmentation Feature Analyze how different groups of visitors respond to your campaign landing pages, page layouts, calls to action, and more. Benefit Identify your most lucrative visitors and optimize your offer. Advanced Merchandise Reporting Feature Track the individual products your customers purchase, add to their shopping cart, and preview. Define categories for your products, and create custom reports. Update your reports to reflect cancelled orders or changes to order amounts by sending API requests to the system. Perform cross-sell analysis to see how often products are purchased in combination with other products, ranked according to value. Upload your individual products costs and calculate how each campaign contributes to your profits. Benefit Increase revenues by identifying and promoting your most profitable products. Identify customer purchasing patterns and optimize your promotional strategy. Stay in control of your website's performance by continuously maintaining your live systems and your website reporting updated. Increase your profits by mapping how each promotional campaign translates into product revenue. Scenario Analysis Feature Analyze the steps your visitors take through any multi-step process, for example a purchase or a form submission. Redefine your process and the changes apply to historical data, too. Benefit Troubleshoot your most popular paths to sale, and reduce shopping cart abandonment. Comparative Reporting Feature Examine the results for two time periods, side-by-side on the same page. If you regularly need that report you can bookmark it for future use. Benefit Learn how your website performance develops from month to month. Use past results as a benchmark for improvement. Advanced Path Analysis Feature Identify the most popular paths your visitors pursue through your website, mapped out in a hierarchical tree structure. Benefit The user can expand the branches of this tree to follow visitor movement through as many levels of navigation as needed. AskIT™- The IndexTools Tutor Feature Provides a plain-language executive summary of the data on screen. Mouse over a row in the report and AskIT™ Tutor appears. Copy and paste the summary to use in company reporting. Benefit AskIT™ helps you make sense of your web analytics reports by providing a plain-language executive summary of the data on screen.