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SEO Update 6-4-08: Google Traffic Reductions Reported PDF Print E-mail
Many SEOs are reporting dramatic reductions in traffic to their website from Google, despite holding high search positions.   First reports came in May 28/29, 2008 and after a week of watching, we believe there is a trend. There's no consensus on the reason for the change in Google referred traffic although there is an announced initiative to reduce the number of Made For Adsense (MFA) Pages in the Google index.  

Reports from other SEOs on traffic drop:
http://forums.digitalpoint.com/showthread.php?t=863502

How to Determine if Your Site is Affected
Review your site's daily visits referred by Google from May 25th to present.  If you see a fall off in traffic, your site may be affected.

What to Do
  • Don't make changes to your site for SEO purposes just yet for two reasons:
    1. A consensus needs to be reached on what changes need to be made to offset the changes.
    2. Typically there is a bounceback that occurs when a re-index occurs.
  • Be prepared to re-evaluate SEO as a strategy if the traffic drop 50-60% and remains that way.
  • If you cannot measure your site's traffic from Google, request a free IndexTools metrics account.
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Indy Associates is an Internet Marketing agency that provides Search Engine Optimizaion, Search Marketing, Affiliate Marketing, and Analytics service.  
 
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