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How to Get Your Site Indexed in 24 Hours
Search Engines
Written by Mike Seidle   
Monday, 11 August 2008
Ok, here's the situation: new website, no traffic, and no search results on Google. This is not an insurmountable problem. Here are three ways we deal with the issue in our SEO practice:
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Ego and the Entrepreneur
Search Engines
Written by Paul Lorinczi   
Thursday, 13 September 2007

I have been working with a lot of Entrepreneur’s over the last 6 years as a consultant, a business leader, and one myself.  There are two types of Entrepreneurs and I have definitions for them:kgoldrunner, web consulting, Internet marketing

1.                 Successful Entrepreneur

2.                 Unsuccessful Entrepreneur

3.                 New Entrepreneur

Not very catchy definitions are they?  Let me define them based on their characteristics because the “New Entrepreneur” out there could save them self a lot of headache if they look for behavior that generally leads them to failure.

Read more...
 
Funny: Difference Between Marketing, PR, Advertising and Branding
Email Marketing
Written by indymike   
Monday, 28 May 2007

For anyone even a little confused here is the best explanation yet:
The difference between Marketing, PR, Advertising and Branding | Ads of the World

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Firefox: Past the Tipping Point
Web Design
Written by indymike   
Sunday, 15 April 2007

Firefox, the open source successor to Netscape continues to win over market share in a big way. Oceania and Europe lead the trend (as they have for many internet metatrends). So how big is it?

According to XiTi Monitor (a web metrics service):

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$60,000 Web Design Mugging
Web Design
Written by Paul Lorinczi   
Monday, 19 March 2007

$60,000 Mugging

I was referred to a prospective client recently that had their website redesigned.  They paid $60,000 for a site that really does nothing for them.  It is a simple brochure site that provides visitors nothing and it certainly does nothing to convert traffic into sales.  Since all their budget went to design, they  have no money left over to properly market the site.  Mistake #1, don't pay $60,000 for a branding exercise.
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Quick Tip 1: Register with Technorati
Search Engines
Written by Mike Seidle   
Tuesday, 12 December 2006
Ok, so you just launched your company's new blog.  What's next?  If you really want traffic, register your site with Technorati, the leading Blog search engine. Make sure you click the join link, and create your Technorati Profile. What's the payoff? Traffic and more links back to your website because people who use Technocrati are typically other bloggers who can add your site's feed to their site.
 
Trademarked Keywords
Search Engines
Written by eMarketer Articles   
Friday, 17 November 2006
Over the last few years, there have been a variety of cases brought before the courts both in the US and overseas relating to search engines selling trademarked words as keywords. For example, is it legal for Coca-Cola to buy the keyword "Pepsi," so that every time a user types in "Pepsi" she receives the sponsored advertising listings of Coke?
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ADA Precident Set for Website Accessibility
Web Design
Written by Mike Seidle   
Friday, 13 October 2006
Federal judge sustains discrimination claims against Target; precedent establishes that retailers must make their websites accessible to the blind under the ADA.

What it Means to Business
The gauntlet has been thrown down: if you do business on line you need to take a hard look at making it accessible.  Even if overturned on appeal, being on the receiving end of a discrimination suit rom a group like the National Federation of the Blind is a public relations train wreck that can and should be avoided.  
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Evolution of Buying a Company Website
Web Design
Written by Paul Lorinczi   
Thursday, 10 August 2006

Ever ask yourself, "How do I get really good at marketing on the Internet?"

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How To Write Software Product Web Pages
Web Design
Written by Mike Seidle   
Tuesday, 20 June 2006

Creating software product pages that sell is not as easy as it looks. More often than not, copy writers and designers get enamored with powerful features of the product they are marketing. This shouldn't be surprising, after all software is the closest thing to real magic human beings have ever experienced. So, what should software marketers do? Focus on the basics and one magic word: “you.”

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What is Web 2.0 and What Does It Mean for Your Website?
Web Design
Tuesday, 23 May 2006

You may have heard the phrase “Web 2.0” a going around and wondered what that means.  The term has been around for a little over a year now and it has a lot of impact for any company wanting to use the Internet to do business or even gain leads. 

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